Digital Branding For Informal Sector
Overview
Your business may be small, but your brand can be powerful. This course shows informal sector entrepreneurs how to create a professional image, build trust, and stand out — even on a budget.
Modules
- Introduction to Branding in the Informal Sector
- Crafting Your Brand Story & Personality
- Choosing Your Visual Identity (Colors, Logo, Fonts)
- Branding on Social Media & Marketplaces
- Keeping Your Brand Consistent
What You’ll Learn
- Understand what branding really means
- Create a brand identity that works for your market
- Low-cost tools and resources for branding
- Building trust through consistency
- Using branding to attract better opportunities
Who's It For?
- Market traders
- Small shop owners
- Freelancers & informal service providers